Marketing Services

About Marketing offers a range of value added marketing services

Marketing Strategy
About Marketing can assist with your tailor-made marketing plan to suit the needs and industry you're in taking into consideration your service offering and the prospects, customers and suppliers who interact with your organisation.

Press Releases
Press releases contribute to a corporate marketing plan by gaining continuous public exposure to build confidence in your brand. We identify, draft, distribute and monitor publication of your press releases. Relevant publications are reviewed and key competitor and industry trends forwarded to your sales team for information. We liaise with the sales executives of the publications to maximise your editorial and advertising coverage.

Trade shows are a tool to meet your market face-to-face, build your prospects database, build relationships with existing customers, demonstrate your product and service, and gather competitive intelligence. An events matrix will identify which trade shows/events will give you the best impact on your market. Events can be booked and event management, where relevant, can be handled by About Marketing.

Industrial & Trade Organisations / Associations
Association events are a good opportunity to identify industry trends as well as them being a strong networking opportunity, not only with existing clients but also with competitors and potential new clients. A review of our client's participation at association events is done and we assist in identifying synergies for sponsorship opportunities.

Open Days, Golf Days and Media Days
Open days profile the service offering of the company to both the media and industry as a means of gaining increased membership and company profiling.

Training and Development
About Marketing can assist with soft issue internal training and development programmes such as telephone etiquette, email etiquette and event participation. About Marketing is now able to offer companies "Subliminal CD’s" which contain positive statements or affirmations concealed in music. Free yourself and your team of the self-defeating beliefs that hold you back, and you’ll see your life changing for the better.

Advertising increases visibility of the company and its products and strengthens brand awareness. About Marketing can assist with design of advertising material, as well as advertisement booking. An advertising matrix is tailor-made to your needs, publication deadlines monitored, advertisements submitted. Tear-sheets of advertisements placed are provided.

Brochures & Newsletters
Communication to your target market about your companies movements, testimonials and new products through a Customer newsletter strengthens your brand and builds ties with your customers. The design and layout plus content sourcing can be handled by About Marketing.

About Marketing can also review and comment on your website functionality and how your website can be improved to contribute to your overall online strategy. Through our partnership with web specialists such as InterComm, we are able to offer a full web design and development functionality.

nafcoclogo.gifMemberships & Business Affiliations
  • Affiliate Member : Institute of Marketing Management
  • Affiliate Member : United Professional Sales Association
  • Member of Institute of Quarrying of Southern Africa
  • SAWEN - South African Women Entrepreneurs Network.
  • CEEC – Capital Equipment Export Council
  • IQSA – Institute of Quarrying
  • DTI – Department of Trade & Industry
  • CPSI