It's all About Marketing


marketing strategy :: media liaison :: marketing tools
Tel: (011) 609 9779

About Marketing offers a full marketing consultancy service effectively taking on the function of a marketing manager for our respective customers.

Our team of dedicated and trained specialists assist you in making informed decisions about your marketing strategy, and then effectively implement marketing projects. About Marketing is led by entrepreneur Sandy van Zyl, who has a Post Graduate Diploma in Marketing and is a Member of the Institute of Marketing Management, the Professional Sales Association and a Full Member of the Institute of Quarrying of Southern Africa.

Key Services
  • Marketing strategy
  • Press releases & media liaison
  • Advertising design and placement
  • Web Design, development and maintenance
  • Events co-ordination including open days and golf days
  • Industrial Networking
  • Front office training and employee motivation

Empowerment Initiatives

A
bout Marketing aligns itself with the broad-based black-economic empowerment charter in particular in terms of human resources development and employment equity. About Marketing contributes to sustainable development in South Africa through its efforts to procure from, and support, companies owned and managed by historically disadvantaged South Africans.

About Marketing supports small businesses in South Africa



Key services

Marketing Strategy
About Marketing can assist with your tailor-made marketing plan to suit your needs and industry, taking into consideration your service offering, prospects, customers and suppliers.

Press Releases
Topics are identified, press releases are drafted and then distributed. Publications are reviewed on a weekly basis and relevant articles can be highlighted and forwarded to the sales team for information and possible action. Our regular l
iaison with a wide range of publications maximises your company's editorial coverage.

Monthly reviews of industry specific publications can be done to identify potential leads, competitor activity and market opportunities. Articles of interest can be highlighted helping your executives keep up to date with your target markets and industry.

Events
Trade shows and open days are tools to meet your market face-to-face, build your prospects database, build relationships with existing customers, demonstrate your product and service, and gather competitive intelligence. An events matrix identifies which events your company should participate in. Events can be booked and event management can be handled by About Marketing.

Industrial & Trade Organisations / Associations
Association events are a good opportunity to identify industry trends as well as being a strong networking opportunity. Our client's participation at association events is reviewed, and we can assist you in identifying synergies for sponsorship opportunities.

We also offer:

  • Management and co-ordination of Open Days, Golf Days and Media Days
  • Training and Development:
    soft issue internal training and development programmes such as telephone and email etiquette and event participation.
  • Employee Motivation
    About Marketing is now able to offer companies "Subliminal CD’s" which contain positive statements or affirmations concealed in beautiful music. Free yourself and your team of the self-defeating beliefs that hold you back, and you’ll see your life changing for the better.
  • Advertising:
    design and advertising material, as well as media bookings.
  • Brochures & Newsletters:
    Design and layout plus content sourcing
  • Websites
    About Marketing can also review your website functionality and how your website can be improved to contribute to your overall online strategy. Through our partnership with web specialists InterComm, we are able to offer a full web design and development capability.
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