Marketing in a recession

During the current economic downturn, the question is often debated around whether to continue advertising or not, particularly with companies watching every cent they spend in order to survive. <

Advertising is a way to help customers visualise your service benefits. It increases visibility of the company and its products, and strengthens brand awareness. Advertising coins the phrase “in the face of the customer, it’s about being seen”.

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Chartered Marketer

cmsa_logo.gifAbout Marketing is proud to announce that Sandy van Zyl, managing member of About Marketing, has recently been accredited as a Chartered Marketer.

Chartered Marketer South Africa (CMSA) is an internationally recognised professional designation that acknowledge the competence of professional marketers at a strategic and tactical level.

“Ms Van Zyl's explanations and self-reflections are honest, well-balanced and show insight into the businesses of her clients and her own learning process” reported Rory Duckles, RPML (Pty) Ltd, Facilitator for the Chartered Marketer

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What is marketing?

question.jpg If you go to search engines like Google and type in marketing, it will come up with over 16 million web pages of explanations on what marketing actually is. When most people refer to marketing, they refer to marketing tactics. But tactics, while being the most salient aspects of marketing are useless without a sound basis of knowledge.

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